Keeping it flexible. With the every changing world at ETFO in mind, Concept provided a flexible Web Content Management solution to support communication for its 70,000 members with a three click strategy.

So much content - now how to manage it? Working with ETFO, Concept provided a structure that enabled a new visitor or an old one to rapidly access information related to their interests based on workshops and focus groups.

Usability and accessibility are key. Creating equality within the design allowed for the content to be easily consumed by any member within the site. From impaired sight to blindness, the solution supported all end users.

It had to be secure. By leveraging forms-based authentication, Concept enabled secure areas for collaboration and offered dashboards to simplify the common challenge of knowing "what's new".